Retail analytics market seen tripling by 2034

By AI, Created 10:07 AM UTC, May 20, 2026, /AGP/ – IMARC Group says the global retail analytics market reached $12.1 billion in 2025 and could climb to $46.3 billion by 2034 as retailers lean on AI, cloud tools and omnichannel data to improve inventory, marketing and supply chains. The report points to fast-growing demand across customer management, in-store operations and sustainability analytics.

Why it matters: - Retailers are using analytics to make faster decisions on inventory, pricing, promotions and supply chains. - The market outlook signals sustained demand for tools that turn retail data into operational and revenue gains. - AI, machine learning and cloud deployment are becoming core to how retailers handle growing volumes of customer and transaction data.

What happened: - IMARC Group published a new report on the global retail analytics market. - The report says the market reached $12.1 billion in 2025. - IMARC Group expects the market to reach $46.3 billion by 2034. - The report forecasts a 15.59% compound annual growth rate from 2026 to 2034. - The report covers market size, growth trends, key drivers, segmentation, regional dynamics and competition. - The report is aimed at investors, strategists, consultants and C-suite executives. - A sample copy is available here.

The details: - Retail analytics demand is rising as retailers use data to optimize inventory, personalize customer experiences and improve supply chain efficiency. - AI and machine learning are expanding analytics capabilities across retail platforms. - E-commerce growth is creating more transactional data for retailers to analyze. - Cloud-based deployment is gaining traction. - Omnichannel retail strategies are increasing demand for unified analytics across channels. - Sustainability-focused analytics is adding demand in customer management, supply chain, marketing and merchandising, and in-store operations. - The report segments the market by function, component, deployment mode, end user and region. - Function segments include customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others. - Component segments include software and services. - Deployment modes include on-premises and cloud-based. - End users include small and medium enterprises and large enterprises. - Regions covered include North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. - The report lists companies including Adobe, IBM, Microsoft, Oracle, SAP, SAS, Tableau Software, Qlik, MicroStrategy, Tibco Software and others. - The full report is available through IMARC Group’s custom request page here.

Between the lines: - The report’s emphasis on AI and cloud reflects a broader shift from descriptive analytics to predictive and prescriptive retail decision-making. - Sustainability and ESG tracking are moving from niche use cases to part of the retail analytics value proposition. - The inclusion of e-commerce and omnichannel trends suggests the biggest gains will come from retailers trying to unify online and in-store customer data. - Recent product and M&A activity cited in the report points to a market where vendors are competing on automation, migration to cloud platforms and hyperlocal insight.

What’s next: - IMARC Group says demand should keep rising as retailers expand AI use and deepen cloud adoption. - The report identifies ongoing opportunities in demand forecasting, customer personalization and supply chain transparency. - The company also says it can provide customized reporting for buyers who need additional data or market detail. - Related IMARC reports cover industrial robotics, CRM and Wi-Fi markets.

The bottom line: - Retail analytics is moving from a support function to a core operating system for modern retail, and the market is projected to more than triple by 2034.