Power Plate expands Caribbean distribution with Fitness For Life

Performance Health Systems has partnered with San Juan-based Fitness For Life to extend Power Plate distribution across Puerto Rico and the Caribbean. The deal broadens access to the brand’s vibration technology for homes, hotels, schools, gyms and wellness facilities in a region where demand for recovery and fitness tools is growing.

Why it matters: - The partnership gives Power Plate a stronger route into Puerto Rico and the wider Caribbean through an established local distributor. - The move supports Power Plate’s push into fitness, wellness, health, hospitality and consumer markets. - Fitness For Life adds regional relationships and local support for buyers across multiple settings.

What happened: - Performance Health Systems, the maker of Power Plate, announced a new distribution alliance with Fitness For Life. - The agreement expands Power Plate’s full-body vibration technology in Puerto Rico and the Caribbean. - Fitness For Life is based in San Juan, Puerto Rico. - The distributor serves residential customers, schools, hotels, spas, health clubs, corporate facilities and commercial gyms.

The details: - Fitness For Life will offer Power Plate’s full-body vibration and localized vibration product portfolio across the region. - The partnership includes local expertise and support for customers. - Power Plate uses proprietary vibration technology designed to support movement, strength, circulation, neuromuscular activation and recovery. - The company’s solutions are used in health clubs, high-performance facilities, rehabilitation and wellness centers, hotels and homes. - Power Plate products are used in more than 100 countries. - Power Plate was established in 1999 and is part of Performance Health Systems LLC, based in Northbrook, Illinois. - Fitness For Life also represents brands including Life Fitness, Hammer Strength and NordicTrack.

Between the lines: - The deal reflects a wider strategy by Power Plate to work with regional distributors that already understand local fitness and wellness demand. - Power Plate sees Puerto Rico and the Caribbean as a natural next step as demand for fitness, recovery and wellness solutions grows, according to Eddie Diaz, vice president of Sales for North America and LATAM. - Fitness For Life said the partnership expands wellness options for customers and gives fitness and wellness professionals new ways to support clients.

What's next: - Fitness For Life will begin promoting Power Plate products to customers across the Caribbean. - Power Plate is likely to keep leaning on regional partners as it expands in international markets. - The partnership may increase visibility for vibration-based training and recovery tools in hospitality, commercial fitness and consumer channels.

The bottom line: - Power Plate is using a local distributor to deepen its Caribbean reach and bring its vibration technology to more buyers across the region.