LATAM Consumer Weekly
SEE OTHER BRANDS

Keeping up with consumer products news from Latin America

Wet Hydration Boosts National Presence with Flavor Launch and Distributor Growth

LAS VEGAS, Sept. 10, 2025 (GLOBE NEWSWIRE) -- Wet Hydration, the fast-growing functional wellness water brand, launched White Grape Lemonade, the latest addition to its product portfolio as the company continues its national expansion and brand evolution.

Image of White Grape Lemonade Focus Water

Introducing Focus Water, Wet Hydration’s newest innovation designed to fuel both body and mind. Crafted with electrolytes for optimal hydration, plus functional ingredients like Ashwagandha and L-Theanine, Focus Water is formulated to elevate daily performance and wellness. White Grape Lemonade delivers a bold, refreshing flavor while adding purposeful function to every sip.

This launch signals the next chapter for Wet Hydration as it scales rapidly across retail shelves, direct-to-consumer channels, and community-driven activations. The brand is deepening its footprint through new distributor partnerships with ZT Distributing (Wisconsin), John Lenore Distributing (San Diego), Straub Distributing (Orange County/LA), Heimark Distributing (Inland Empire), and Odom Distributing (Washington, Oregon, Idaho, Alaska, and Hawaii).

“With wellness-conscious consumers driving strong demand, these key distributor partnerships will play a crucial role in Wet Hydration’s nationwide growth, making our functional wellness water accessible in more regions than ever before,” said Randy Smith, VP of Sales at Wet Hydration.

White Grape Lemonade is soon available at wethydration.com and will continue rolling out to retailers nationwide. With bold flavors, elevated benefits, and refreshed branding, Wet Hydration is redefining what functional water can be: best-in-class taste, intentional wellness, and hydration as a daily ritual.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/02e32aa3-cd70-43a6-b6ed-ba4355e49cd3


Lindsey Tate Lindsey@wethydration.com

Primary Logo

Meet our White Grape Lemonade Focus Water - The Newest Addition to our Wellness Waters.

Made with a blend of functional benefits including electrolytes for hydration, and Ashwagandha and L-Theanine to elevate your day.

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Share us

on your social networks:
AGPs

Get the latest news on this topic.

SIGN UP FOR FREE TODAY

No Thanks

By signing to this email alert, you
agree to our Terms & Conditions